Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

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Syndication

I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm running my six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes.

In this episode I talk to magician Jay Alexander! We talk all about various methods that Jay uses to market his business, encourage word of mouth, build relationships with his clients, and customize his shows!

Jay Alexander is one of the top corporate and society entertainers in the country and one of the highest paid magical performers in the industry.

Jay started his career early performing for the patrons of his parent’s shoe store. At the age of 14 he won the Society of American Magicians Gold Medal of Honor.

He now creates customized shows for Fortune 500 companies. Some of his corporate clients include Apple, Cisco, Lucas Films, Bank of America, Kaiser Permanente, Coca Cola, and Chrysler. He’s also performed at private parties and events for the likes of Robin Williams, The Rolling Stones, and Duran Duran.

In the words of Ron Wood from the Rolling Stones, “Jay is the best magician I have ever seen!"

 

Success Mantra:

Under-promise and over-deliver.  

 

Failure Story:

Tells about not quite understanding the market he was targeting and how he created a very specific character called "Moishe the All-Kosher Magician" which didn't work at all for his target market. He learned a very important lesson of knowing your market.

 

Favorite Success:

The time he made a young girl smile who hadn't shown a smile in at least eight years while performing magic at a school for autistic children.  

 

What's worked well for Jay's business?

Having a great show, word of mouth, and having something easy for the audience to remember about his show. (Ammar's adage: KISS - Keep It Slogan Simple)  

 

Interesting Story from the Road

Listen to a fun story involving Jay at the Fillmore with the Rolling Stones, and Card on the Ceiling.  

 

Biggest Professional Challenge

Staying relevant as he's becoming "The Old Guy."  

 

What would Jay have done differently?

Collaborated with more people and got more advice early on.  

 

Parting Advice

Learn how to manage your money.

 

Other Topics Covered

• You get ahead by working harder than everyone else.

• The magic isn't about you, or even your audience. It's about the Guest of Honor, or the person that hired you. It's your job to make them look great!

• Every moment from the time the client calls to the moment Jay sends the thank you card is planned and intentional. It's all part of the Jay Alexander experience.

• Going out into the audience right after his show to spend time with them, take pictures and do a little closeup magic.

• How he follows up with contacts even if he doesn't get their business.

• Word of mouth and getting video testimonials.

• Customizing his shows for his clients: Facebook is your friend!

• Getting your audience to remember you.

• Getting inspiration by watching bands and how they structure their concerts.  

 

Recommended books and resources:

Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!  

 

Resources

Siri: Jay does a great deal through Siri.

Also, make sure you have with you at every show, a toothbrush, prop list, color-coded cue sheet, and intro card.

Pro tip: If you laminate the prop list, cue sheet, and intro card, you'll always get them back!  

 

Magic Books

Maximum Entertainment by Ken Weber

Stage Performance by Livingston Taylor  

 

Business Books

Million Dollar Speaking: The Professional's Guide to Building Your Platform by Alan Weiss

Never Eat Alone by Keith Ferrazzi   

 

Where can we find Jay Alexander?

JayAlexander.com

Facebook | LinkedIn | Twitter @JAlexanderMagic | Google+ | Youtube  

 

 

 

Direct download: SPC_Best_Of_5_-_Jay_Alexander.mp3
Category:general -- posted at: 1:30am PST

Michael Eaton is a professional magician from Orlando Florida, one of the official magicians of the Orlando Magic basketball team, and his business and marketing chops are as amazing as his magic chops! During our conversation, we talk in depth about restaurant magic and his approach to performing in them.  

 

Success Quote:

Relate to people and adapt well to environments. Life will often teach you more than a book can. — Michael Eaton

  

Restaurant magic:

• Michael's approach to restaurant magic isn't just about performing for tables to help the guests wait for their food. He works with the restaurant and uses his magic to help bring in business and increase interaction online with the restaurant.

• Push vs. Pull marketing.

• The importance of wardrobe to your act.

• How to approach tables: Read, Relate, Rapport. He even gives us a script he uses when approaching tables.

• Michael's stance on accepting tips

• Why people tip. Sometimes the affluent will tip you as a way of dismissing you to move on to the next table.  

 

A Moment of Failure:

Find out how Michael learned the hard way to think twice about what he posts in social media arenas.  

 

Biggest success:

Michael had the privilege and honor to perform for the Kentucky Derby Train for high profile people and politicians.  

 

What's working for him business-wise?

Maintaining relationships and treating everyone as equal. You just never know who you know.  

 

Other topics touched upon:

• What it's like being one of the official magicians of the Orlando Magic.

• Tells about his first paid magic gig for which he had to borrow some apparatus from the magic shop that employed him.

• Talks about the considerable resistance he's received from friends and family in response to being a full time magician.

• Tells a heart-warming story about performing for a group of people at a restaurant that just returned from a funeral of a dear loved one. It illustrates the fact that it's not about tricks, moves, or sleights. It's not about our act, but about the people we meet and the difference we can make in their lives.  

 

Parting advice:

Have a specific client avatar for you to target.  

 

Recommended books and resources:

Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!

 

Performance Specific Book

Fitzkee Trilogy

 

Non-Performance Specific Books

How to Win Friends and Influence People by Dale Carnegie

No BS Direct Marketing by Dan Kennedy

13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide by Ryan Deiss

Frank Kern: Mass Control   

 

Resources:

It's essential to have a way to capture emails and keep in touch with your clients. Here are a couple ways that Michael recommends: AWeber | Mailchimp  

 

Restaurant Magic Consultation Session - $199

Michael offers a special restaurant magic consultation session on how to track and show how you're making a difference to the bottom line of the restaurants you work at. If you take him up on this offer, please let him know you heard about it here! You can contact him at his website. Eaton Magic  

 

Where can we find Michael Eaton?

Michael's official website

Facebook  

Direct download: SPC_Best_Of_6_-_Michael_Eaton.mp3
Category:general -- posted at: 2:00am PST

In this interview,magician Nick Paul talks about his time performing with Disney, performing silently, and his sketch comedy influence!

Nick is a magician who for 14 years has performed full-time touring the United States at corporate events, collages, and theaters. He’s also had opportunities to perform at Walt Disney World, on cruises, and in multiple countries. He was voted “Critic’s Choice” for Best Variety Performance at the Orlando Fringe Festival, and was personally invited to audition for America’s Got Talent.

In addition to this, he also has a podcast geared toward magicians called “Two Magicians, One Mic." Walt Disney World says, "He’s an entertainment tour de force."

 

Top of the Show News

This week, I'm going to be traveling up north to visit some friends and take part in Phil Ackerly's Night of Comedy and Magic to support our troops. I'll be performing strolling magic before the stage show (That features Phil Ackerly, Christian Cagigal, and Ryan Kane). Come out to support our troops and to say hi! I'd love to meet you if you're up in that area!

Click here for more info.  

 

Interview with Nick Paul: Success Mantras

You’re only as good as your next show.

"Yes, and…"  

 

Working with Disney

• Tells how he got in with Disney, auditioning, and a "lucky break."

• Tells how he created a specific show, a silent act, for his Disney audition.

• How he doesn’t like auditions and about his inside perspective into them.

• Performed at The Boardwalk at Walt Disney World in a sort of busking atmosphere (without passing the hat).

• Learning from other performers and from the different kinds of audiences.

• Gearing up to work on Disney Cruise Lines.

• Changes he’s making as he’s getting ready to get into a completely different venue.  

 

Working Silent & Sketch Comedy

• Being aware of your posture and every movement and facial expressions.

• Your actions need to be genuine.

• How to view your helpers up on stage.

• Playing off of your partners on stage.

• Playing bigger and smaller.

• Listening to your audience.

• At the end of a sketch, the character is forever changed.

• How does this sketch change me and the audience?

• The audience is your partner.

• When and how you can tactfully “razz" or "jab at" your helper.

 

Other Topics Covered

• Impostor Syndrome

• Networking with people and being kind.

• Cutting your teeth in restaurants.  

 

Failure Moment

How Nick tried to get into the Blue Man Group and then ultimately realized it wasn’t for him. Even after two of his friends landed gigs with them.  

 

Favorite Success

Landing a contract with Disney.  

 

Biggest Pro Challenge

Differentiating himself from other magicians.  

 

Parting Advice

Be kind and try to be unique with your act.  

 

Recommended books and resources:

Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!  

 

Resources:

Bluetooth Remote by Satechi

Onetrack for iPhone  

 

Books:

Born Standing Up by Steve Martin

Malcolm Gladwell Books - Outliers, Blink, The Tipping Point, David & Goliath

Seducing Strangers by Josh Weltman  

 

Where can we find Nick Paul?

Two Magicians One Mic.com

NickPaul.net

Impossible Feats of Fake Magic (Full Show) 

Direct download: SPC_087_Nick_Paul_-_Magician.mp3
Category:general -- posted at: 1:30am PST

In this interview, juggler Chris Ruggiero talks about going after your dreams and the pros and cons of doing everything in your business yourself.

Chris is a juggler, magician, and general daredevil who stays busy traveling the country performing his show where nothing is off limits! He’s recently been seen on The Ellen DeGeneres show, has published a book on following your dreams entitled Just Go, and a man of my own heart, he also has a podcast where he interviews other entertainers he’s met in his adventures!

Plus, he gives the most exuberant high fives I’ve ever seen!  

 

Top of the Show News

In a week, I'm going to be traveling up north to visit some friends and take part in Phil Ackerly's Night of Comedy and Magic to support our troops. I'll be performing strolling magic before the stage show (That features Phil Ackerly, Christian Cagigal, and Ryan Kane). Come out to support our troops and to say hi! I'd love to meet you if you're up in that area! Tap here for more info!

 

Interview with Chris Ruggiero: Success Mantra

It takes the same amount of effort to struggle as it does to thrive and succeed.  

 

In Business, Should You Do Everything Yourself?

• It helps you know what you should outsource or not.

• When you do end up outsourcing, you know more about the task at hand than you would if you hadn’t tried it out yourself first.

• Often times you’ll find things that you really love doing.

• How to know when you need to outsource something.

• Investing in yourself like in courses, specialized training, and coaches.

• Mastermind groups.  

 

Chris’ Other Creative Ventures

Chris Ruggiero Podcast — a show where variety entertainer Chris Ruggiero interviews other entertainers he meets in his adventures. In this show you’ll find incredible stories that will leave you intrigued, inspired, and ready to live your own dreams. He’s interviewed entertainers like Justin Flom, Jeff Civillico, Brett Loudermilk, and Barry Friedman.

Just Go: Adventures Of A Traveling Entertainer And A Guide To Living Your Dream — In his debut book, Chris Ruggiero shares personal stories of being a traveling entertainer and offers tips and advice to create an adventurous life most people only dream of. The book is a collection of small and easily digestible essays.

 

Other Topics Covered

• Getting things done now rather than later.

• Getting to comfortable.

• Talks about his beginnings as an entertainer.

• Inner doubt whether you’re “good enough” to be an entertainer. AKA The Impostor Syndrome.

• Individually connect with people in the crowd during your performances.

• Working with agents and how he got his first agent by doing some showcases.

• This is the best time to be living in regards to building an audience and not having to ask permission to do something.

• How Chris wrote his book.

• Physical vs. digital publishing.

• Persistence.

• Be good and keep showing up.

• Whatever gets scheduled, gets done.  

 

Failure Moment

Tells about a time on a unicycle where he took a nice little spill during a show.  

 

Favorite Success

His recent appearance on the Ellen Degeneres Show. 

 

Biggest Pro Challenge

Staying focused and on task.

 

Parting Advice

Don’t wait to start something you’ve been thinking about. Take your first step today.  

 

Recommended books and resources:

Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!  

 

Resources:

A camera, on your phone or otherwise.  

 

Books:

How to be like Walt by Pat Williams

Choose Yourself! by James Altucher  

 

Other Resources Mentioned During Show

Squarespace

Barry Friedman’s Showbiz Blueprint

Michael Hyatt’s Blog and Platform University

Dave Ramsey

 

Where can we find Chris Ruggiero?

www.chrisruggiero.com

Twitter @onemanvariety | InstagramYouTube    

Direct download: SPC_086_Chris_Ruggiero_-_Magic_Juggler.mp3
Category:general -- posted at: 1:30am PST

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